Monday, March 19, 2007


Ident discusses the evolution of television station branding, illustrating it with key examples from the history of British public service and independent broadcasting. Articles are illustrated with screen grabs and interviews with people involved in the industry at key moments, and trace the development of TV ‘idents’ from early powerful regional identities like Granada Television through the BBC’s use of the 'globe' to the way children’s programmes have been distinctively branded.
Access: Free