Monday, May 12, 2008

19th Century American Trade Cards

The historical collections website for the Baker Library Bloomberg Center at Harvard Business School has provided this online resource on 19th century American trade cards, which were used as a form of advertising of products and businesses in the nineteenth century. As the website points out, they could be "an indicator of consumer habits, social values, and marketing techniques, [and] trade cards are of interest to scholars across many disciplines, including business history, American studies, graphic design and printing history, and social and cultural history". This website provides access to an exhibition on `A New and Wonderful Invention: The Nineteenth-Century American Trade Card', which is organised in four sections: the development of the trade card; new markets, new methods; the art of the trade card; and the public appeal of these cards.
Access: Free