Monday, June 22, 2009

Cosmetic Advertising

The archives of Gala, Miner’s and Crystal, three prominent cosmetics companies operating during and after the Second World War, are held at London College of Fashion and have been digitised and made freely accessible through the VADS website.
The archives are a valuable resource for the study of the history of cosmetics, advertising photography, fashion promotion and women in the Second World War.
During the War when silk was needed for parachutes and stockings disappeared from the shops, Miner’s had particular success with its leg make-up, Miners Liquid Stockings, which many women used to paint their legs and even drew black lines down the back of their legs to simulate the seams. Gala of London was also the first company to introduce lip stick in a tube when they introduced their Lip Line in 1957.
Access: Free