Wednesday, March 03, 2010

Marketing Switzerland

Switzerland has been a popular destination for as long as there have been travellers, and certain regions of what is now Switzerland began planning for visitors from near and far as much as two centuries ago. Just what is it that makes the place so appealing? Images, familiar and unfamiliar, of Switzerland as a tourist destination are available to view online in the exhibition "Swiss Appeal" at the Swiss National Library.
Access: Free