Tuesday, May 25, 2010


AdViews: a digital archive of vintage television commercials' is an online collection from Duke University's Rare Book, Manuscript, and Special Collections Library. The archive contains "thousands of vintage television commercials dating from the 1950s to the 1980s ... created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles". Videos can be browsed or searched, and viewed via iTunes service. The archive seems especially rich in animated U.S. adverts from the 1950s and 1960s. It will be useful for those interested in branding, product design, post-war typography, mass media depictions of stereotypes, commercial animation, and the history of advertising in the USA.
Link: http://library.duke.edu/digitalcollections/adviews/
Access: Free