Kay & Co Ltd of Worcester sold clothes to the nation from 1920. The catalogue images in Kays Collection held by the University of Worcester represent the nation’s changing lifestyles and body image from 1920 to 1990. From the launch of the earliest ‘ready to wear’ clothing range in 1920, to the turn of the century in 2000, Kays’ catalogues demonstrate the growth of leisure time amongst the working classes, the increasing commercialisation of childhood and family life, the influence of ‘street style’ on the high street. They also provide a fascinating insight into the gender roles of the day. At the heart of the World of Kays website is a database of 1500 high quality copies of images from the catalogues.