Friday, October 11, 2013

Lego: An analysis of product design, its success and pitfalls

Check out this great article by David Robertson in last month's Wired Magazine, where he analyses each stage of Lego's huge rise to success from 1932 to the present day. It hasn't all been plain sailing though and Lego made a number of mistakes along the way by trying to diversify too much and losing its original brand ethics, before regrouping and once again finding its direction.

It's a fascinating read and could lead to a great case study for any student wishing to investigate product design and brand identity. To read the article itself and others like it, you can come along to the library and have a read through our copies of Wired in the Journal section on the first floor of the library or browse through old copies in our back catalogue section.