Monday, March 31, 2014

Invasion of the surreal

Augmented reality is the latest hype in technology and Pepsi Max have been paving the way in London for its uses in the world of advertising. Check out the video below with the bemused reactions of people as they wait for a bus in an augmented reality bus shelter. On one side you just see a run of the mill Pepsi Max advert, but on the other you step into a world full of alien invasions, escaped wild animals and so much more...

The GSA's digital culture course currently investigate the use of augmented reality. What reality would you like to see augmented at GSA?